Capeland Cobra Shelby Campaign


Baume et Mercier launched a timepiece in partnership with the Cobra Shelby race cars.


Educate the users on the partnership and the importance of the watch.


We did a banner campaign with teasers from the elements of the watch.

When the user expands the banner, the banner will turn into an interactive game with a microsite. The user will have to move the car and reach the checkpoints to reveal the history of Cobra Shelby and learn more about the timepeice.

Once the user reaches the final checkpoint, the crowd will cheer for finishing all the checkpoints.