Friesland Campina wanted to launch their latest product in the UAE known as Qubez. Qubezis a karakin a form of a cube that you can drop in a boiling water, stir for 2 minutes and drink.
Launching the product with the focus of convincing the Emaratisand Asians that Qubezis made of real ingredients and is as good as the real karak. Moreover, the product launch was only broadcasted through online media.
We worked on content that Emiratis and Asians can relate to and we made sure the content was mostly videos so we can educate the audience on how simple it is use the product and when it is the best moment to have the drink.